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| 体验经济视野下商业健身俱乐部的经营模式分析 | |
| 引用本文： | 尹志华,陈为为,邓三英,汪晓赞.体验经济视野下商业健身俱乐部的经营模式分析[J].河北体育学院学报,2009,23(6):41-43. |
| 作者姓名： | 尹志华 陈为为 邓三英 汪晓赞 |
| 作者单位： | 1. 华东师范大学体育与健康学院,上海,200241 2. 上海市黄埔学校,上海,200010 3. 怀化学院,教育系,湖南,怀化,418008 |
| 摘 要： | 在阐述体验经济发展社会经济背景的基础上,提出了体验经济视野下商业健身俱乐部进行体验营销的策略,认为在体验经济的视野下,商业健身俱乐部进行体验营销应当进行准确的市场定位、确保服务质量、积极开发体验类产品和重视体验品牌的价值。 |
| 关 键 词： | 体验经济 体验营销 商业健身俱乐部 经营模式 |
Commercial Health Club Business Model under the Vision of Experience Economy |
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| YIN Zhi-hua,CHEN Wei-wei,DENG San-ying,WANG Xiao-zan.Commercial Health Club Business Model under the Vision of Experience Economy[J].Journal of Hebei Institute of Physical Education,2009,23(6):41-43. | |
| Authors: | YIN Zhi-hua CHEN Wei-wei DENG San-ying WANG Xiao-zan |
| Institution: | 1.College of Physical Education ＆Health, East China Normal University, Shanghai 200241, 2. Shanghai HuangPu School, Shanghai 200010, China; 3. Department of Education, Huaihua University, Huaihua 418008, China) |
| Abstract: | This paper put forward that the commercial health club must take the road of experience marketing based on the view that experience economy promoted social economic development.Four aspects of work were indispensable for experience marketing： accurate market positioning;a guarantee of service quality;a positive attitude toward experience products development;an emphasis on the value of brand experiencing. |
| Keywords: | experience economy experience marketing commercial health club business model |
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