| 福建晋江运动鞋企业实施品牌战略得失分析 |
| |
| 引用本文： | 庄德,徐志雄,乐仁油.福建晋江运动鞋企业实施品牌战略得失分析[J].福建体育科技,2005,24(6):31-33,36. |
| |
| 作者姓名： | 庄德 徐志雄 乐仁油 |
| |
| 作者单位： | 福建师范大学体育科学学院,福建,福州,350007 |
| |
| 摘 要： | 本文通过文献资料法、访问法、观察法和网络调查法,分析了福建晋江运动鞋企业实施品牌战略的得失,并提出晋江运动鞋企业实施品牌战略的构想,力求为我国体育用品业发展品牌战略、提升国际竞争力提供参考。
|
| 关 键 词： | 品牌战略 晋江运动鞋品牌 明星代言+央视广告 |
| 文章编号： | 1004-8790（2005）06-0031-03 |
Analysis of Gain and Loss in Brand Strategy of Sports Shoes Enterprises in Jinjiang, Fujian |
| |
| Zhung De.Analysis of Gain and Loss in Brand Strategy of Sports Shoes Enterprises in Jinjiang, Fujian[J].Fujian Sports Science and Technology,2005,24(6):31-33,36. |
| |
| Authors: | Zhung De |
| |
| Institution: | College of Physical Eduction and Sports Science Fujian Normal University, Fuzhou Fujian, 350007 |
| |
| Abstract: | By the methods of literature study, interview, scenesurvey, and network survey, the author analyses the gain and loss in brand strategy of sports shoes enterprises in Jiniiang, Fujian, The author also proposes a framework of carrying out brand strategy in sports shoes enterprises in Jinjing, in the purpose of serving as a reference to the development of brand strategy of sports goods industry in China, |
| |
| Keywords: | Brand Strategy Sports Shoes Brands in Brand Spokesman+Advertisement in CCTV |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
