| 电视广告中言语行为理论的遵循与违背 |
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| 引用本文： | 马静.电视广告中言语行为理论的遵循与违背[J].衡水学院学报,2011,13(5):60-62. |
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| 作者姓名： | 马静 |
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| 作者单位： | 广西师范大学外国语学院,广西桂林,541006 |
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| 摘 要： | 从言语行为理论视角,分别从直接和间接言语行为两个方面着手,试图解读广告商是如何成功地劝服消费者购买厂家产品,同时讨论有关言语行为理论的误用又会导致哪些问题。
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| 关 键 词： | 电视广告语 言语行为理论 应用与误用 |
The Obedience and Violation of the Speech Acts Theory in Television Slogans |
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| MA Jing.The Obedience and Violation of the Speech Acts Theory in Television Slogans[J].Journal of Hengshui University,2011,13(5):60-62. |
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| Authors: | MA Jing |
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| Institution: | MA Jing(College of Foreign languages,Guangxi Normal University,Guilin,Guangxi 541006,China) |
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| Abstract: | This paper focuses on how advertisers effectively persuade customers to buy their products from the perspective of direct and indirect speech acts.Meanwhile,it also discusses some problems caused by the misusage of the speech acts theory. |
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| Keywords: | television slogan speech act theory application and misusage |
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