| 莆田市旅游资源总体评价与市场开发构想 |
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| 引用本文： | 蔡加珍.莆田市旅游资源总体评价与市场开发构想[J].莆田学院学报,2001,8(2):67-71. |
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| 作者姓名： | 蔡加珍 |
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| 作者单位： | 莆田高等专科学校资环系 |
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| 摘 要： | 莆田市旅游资源十分丰富而独特，按照《中国旅游资源普查规范》标准，莆田市共有旅游资源５类１２种。在空间上，分布呈“大分散、小集中”的格局，旅游资源类型多样，某些旅游资源具有垄断性，且有组合性好，延伸性强等特点。文章在深入分析该市容源市场的基础上，提出针对各细分审场的特点开发旅游产品、加强旅游资源整合与旅游产品优化组合、加强宣传促销与旅游线路开发的构想。
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| 关 键 词： | 莆田市 旅游资源 市场 开发 |
| 文章编号： | 1008-7885(2001)02-0067-05 |
| 修稿时间： | 2000年5月8日 |
Analysis on the Tourism Resources and Ideas of the Marketable Development |
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| CAI Jiazhen Resources & Environment.Analysis on the Tourism Resources and Ideas of the Marketable Development[J].journal of putian university,2001,8(2):67-71. |
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| Authors: | CAI Jiazhen Resources & Environment |
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| Institution: | CAI Jiazhen Resources & Environment Department,Putian College,Putian 351100,China |
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| Abstract: | The tourism resources of Putian City are very rich and special. According to the Census Standards of Chinese Tourism Resources,there are 5 kinds and 12 categories tourism resources in Putian City,Beased on the analysis of tourist resources market,the article comes up with some suggestions to utilize the resources for the tourism developing. |
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| Keywords: | Putian City tourism resource marked development |
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