| 跨界融合视阈下体育特色小镇建设研究* |
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| 引用本文： | 吕晓林,金〓霞.跨界融合视阈下体育特色小镇建设研究*[J].广州体育学院学报,2018(5):20-22. |
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| 作者姓名： | 吕晓林 金〓霞 |
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| 作者单位： | （1.西安交通大学，陕西 西安〓710061；2.西北大学，陕西 西安〓710061） |
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| 基金项目： | 陕西省社会科学基金项目，项目名称：居民体育消费需求变化下的陕西省体育产业发展策略研究，立项号：2017R008，项目类别：一般项目。 |
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| 摘 要： | 体育特色小镇以发展体育产业为核心，融入健康、旅游、生态、文化等多种产业元素，是典型的跨界融合产物，有助于开辟体育产业发展新局面。采用文献资料、逻辑分析等研究方法，研究体育特色小镇内涵、产业融合涉及的关键要素并提出建设路径。从产业融合视角探索了体育特色小镇内涵，并认为体育特色小镇建设全面激发了体育产业的内生活力、加快了体育产业转型升级的步伐。体育产业跨界融合涉及资源优势、产业关联、供需衔接等关键要素。研究认为，全面整合优势资源、突出体育特点，掌握大众体育消费导向，密切体育产业和其它相关产业之间的融合度，激发体育特色小镇跨界融合产业水平，创建新的体育产业增长点，促进体育产业又好又快的发展。
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| 关 键 词： | 跨界融合 体育特色小镇 建设 思路 |
| 修稿时间： | 2018/7/25 0:00:00 |
Study on Construction of Sports Characteristic Small Town from the Perspective of Cross-border Integration |
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| Institution: | (1. xi''an jiaotong university, xi''an 710061,China; 2. Northwest university, xi''an 710061,China) |
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| Abstract: | The sports characteristic town takes the development of sports industry as the core and integrates various industrial elements such as health, tourism, ecology and culture. It is a typical cross-border integration product and helps to open up a new situation in the development of sports industry. Research methods such as literature and logic analysis are used to study the key elements of the connotation of sports characteristics and industrial integration, and propose the construction path. From the perspective of industrial integration, the author explores the connotation of sports characteristic towns, and believes that the construction of sports characteristic towns has fully stimulated the internal vitality of the sports industry and accelerated the pace of transformation and upgrading of the sports industry. The cross-border integration of the sports industry involves key elements such as resource advantages, industry linkages, and supply and demand convergence. The study believes that comprehensively integrating superior resources, highlighting the characteristics of sports, mastering the guidance of mass sports consumption, and closely integrating the sports industry and other related industries, inspiring the cross-border integration industry level of sports characteristic towns, and creating new sports industry growth points, Promote the sound and rapid development of the sports industry. |
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| Keywords: | Cross-border integration sports characteristic town construction ideas |
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