| 社交媒体用户隐私设置行为实证研究——以微信平台为例 |
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| 引用本文： | 朱侯,李佳纯.社交媒体用户隐私设置行为实证研究——以微信平台为例[J].现代情报,2009,40(3):169-177. |
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| 作者姓名： | 朱侯 李佳纯 |
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| 作者单位： | 中山大学资讯管理学院, 广东 广州 510006 |
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| 基金项目： | 国家自然科学基金青年项目"基于计算实验的社会化媒体隐私多源互动泄露机理研究"（项目编号：71801229）；中央高校基本科研业务费项目"泛在智慧环境下社会化媒体用户隐私泄露行为模式及其治理研究"（项目编号：1809145）。 |
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| 摘 要： | 目的/意义] 为研究中国情境下社交媒体用户隐私设置行为的影响机制，为隐私设置功能的设计与开发提供参考依据。方法/过程] 本文以微信活跃用户为研究对象，基于计划行为理论和技术接受模型，构建了隐私设置行为影响因素理论模型。结果/结论] 研究结果表明：隐私设置行为主要受到隐私设置意愿和感知控制影响；隐私关注、感知有用性、感知易用性正向影响隐私设置意愿；感知易用性、信任、交互公平正向影响感知控制；隐私关注和感知易用性都正向影响感知有用性。
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| 关 键 词： | 社交媒体用户 隐私设置行为 计划行为理论 技术接受模型 微信平台 |
Empirical Study on the Social Media Users' Behavior of Privacy Setting——Taking Wechat for Example |
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| Authors: | Zhu Hou Li Jiachun |
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| Institution: | School of Information Management, SUN Yat-Sen University, Guangzhou 510006, China |
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| Abstract: | Purpose/Significance] This paper studied the privacy setting behavior of social media users in Chinese context.It provided reference for the development of privacy setting.Method/Process] This paper took Wechat users as example and constructed an integrated model of privacy setting based on Technology Acceptance Model(TAM)and theory of planned behavior(TPB).Result/Conclusion] Behavior of privacy setting was mainly influenced by privacy setting intention and perceived control;Privacy concern,perceived usefulness and perceived ease of use were positively related to privacy setting intention;perceived ease of use,trust and interactional justice contribute to perceived control;Privacy concern and perceived ease of use had significant impact on perceived usefulness. |
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| Keywords: | social media user privacy setting behavior theory of planned behavior technology acceptance model Wechat |
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