| 社交媒体用户信息过载的影响因素及其后果 |
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| 引用本文： | 代宝,续杨晓雪,罗蕊.社交媒体用户信息过载的影响因素及其后果[J].现代情报,2009,40(1):152-158. |
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| 作者姓名： | 代宝 续杨晓雪 罗蕊 |
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| 作者单位： | 合肥工业大学管理学院, 安徽 合肥 230009 |
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| 基金项目： | 国家自然科学基金面上项目"社交媒体成瘾性使用的驱动因素、负面影响和作用机制研究"（项目编号：71871083）；教育部人文社会科学青年基金项目"基于社交媒体的雇主品牌共创机理研究"（项目编号：17YJC630017）。 |
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| 摘 要： | 目的/意义] 为了在系统了解国内外关于社交媒体用户信息过载研究现状的基础上，为未来的研究指明方向并为企业基于社交媒体的营销实践提供指导。方法/过程] 本文从社交媒体用户信息过载的影响因素及其影响后果两方面对相关文献予以系统分析。结果/结论] 研究发现，社交媒体的系统特征因素、信息特征因素和用户的心理性因素、行为性因素和社会性因素是导致社交媒体用户感知信息过载的主要因素；信息过载会导致用户出现倦怠、情绪枯竭、不满意等消极情绪，并引起他们的不持续使用或转移行为、信息回避行为等。
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| 关 键 词： | 社交媒体 信息过载 倦怠 疲劳 不持续使用 信息回避 |
Review on the Antecedents and Consequences of Social Media Users' Information Overload |
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| Authors: | Dai Bao Xu Yangxiaoxue Luo Rui |
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| Institution: | School of Management, Hefei University of Technology, Hefei 230009, China |
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| Abstract: | Purpose/Significance] In order to find research opportunities and provide theoretical guidance for social marketing practitioner on the base of understanding the current situation on social media users' information overload.Methods/Process] The domestic and abroad literatures on social media users' information overload were analyzed systematically from the aspects of antecedents and consequences in this paper.Results/Conclusion] The causes of information overload not only include the system and information features of social media,but also include the personal characteristics,usage characteristics,and online social relationship characteristics of users.Information overload has impact on social media users' negative emotions such as fatigue,emotional exhaustion,and dissatisfaction.Moreover,information overload affects social media users' discontinuance or switching intention,and information avoidance,etc. |
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| Keywords: | social media information overload boredom fatigue discontinuance information avoidance |
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