| 高职院校市场营销专业“公共关系学”实训课程的探索和实践 |
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| 引用本文： | 封岚,胡屹.高职院校市场营销专业“公共关系学”实训课程的探索和实践[J].成都教育学院学报,2010,24(10):112-114. |
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| 作者姓名： | 封岚 胡屹 |
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| 作者单位： | 封岚(四川商务职业学院,四川成都,610091);胡屹(成都大学实验技术中心,四川成都,610106) |
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| 摘 要： | 公共关系学课程应强化实训教学环节：塑造形象意识,打好公关实训基础;建立良好的心理素质,增强公关自信心;通过课程的角色扮演和情景模拟,增强学生对课程学习的参与意识;通过课程的游戏体验,激发学生的学习兴趣和注意力;通过典型案例讨论,提升学生课程学习的理性认识;通过实地观察与调查,丰富学生课程学习的感性认识;通过项目完成,带动课程学习的自查自学。
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| 关 键 词： | 公共关系学 高职院校 市场营销 实训 |
On the Exploration and Practice of Public Relationship in Marketing Major of Higher Vocational Colleges |
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| FENG Lan,HU Yi.On the Exploration and Practice of Public Relationship in Marketing Major of Higher Vocational Colleges[J].Journal of Chendu College of Education,2010,24(10):112-114. |
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| Authors: | FENG Lan HU Yi |
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| Institution: | 1.Sichuan Business Vocational College,Chengdu,610091,China;2.Center of Experimental Technology,Chengdu University,Chengdu,610106,China) |
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| Abstract: | The course,Public Relationship,should reinforce practice teaching,which embody in molding image consciousness,laying the foundation of public relationship practice,establishing good psychological quality,enhancing the students＇ sense of participation by role play and simulation,stimulating the students＇ learning interest and attention by the course＇s game experience,promoting rational knowledge of the course by discussing case,enriching students＇ perceptual knowledge by site observation and investigation,and driving students＇ self-checking and self-learning by project. |
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| Keywords: | Public Relationship Higher Vocational College marketing practice |
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