What price presentation? The effects of typographic variables on essay grades |
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| Authors: | James Hartley Mark Trueman Lucy Betts Lauren Brodie |
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| Institution: | Keele University , UK |
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| Abstract: | The marks awarded to 130 second‐year undergraduate word‐processed essays were assessed in relation to their use of different typographic features. By and large most of these features had little effect on the essay grades. However, essays printed in 12‐point type gained significantly higher marks (mean = 56.8) than essays printed in 10‐point type (mean = 52.7), and essays using a combination of popular features (Times Roman, 12‐point, double‐spaced unjustified text, and a line‐space to denote new paragraphs) gained significantly higher marks (mean = 59.6) than those using other combinations (mean = 55.8). |
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