| 企业对体育赞助不惜重金的经济学思考 |
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| 引用本文： | 王海燕,施俊华.企业对体育赞助不惜重金的经济学思考[J].湖北体育科技,2005,24(2):147-148. |
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| 作者姓名： | 王海燕 施俊华 |
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| 作者单位： | 湛江海洋大学体育系,广东,湛江,524088 |
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| 摘 要： | 运用文献资料法,从经济学的角度出发,对体育赞助内涵的界定、体育赞助体系的构成、体育赞助的产生和发展、企业对体育赞助不惜重金的原因等几方面进行了分析和探讨。
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| 关 键 词： | 体育赞助 企业 重金 |
| 文章编号： | 1003-983X(2005)02-0147-02 |
| 修稿时间： | 2004年11月25 |
Economic Thinking on Enterprise Spending Much Money on Sports Sporsorship |
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| WANG Hai-yan,SHI Jun-hua.Economic Thinking on Enterprise Spending Much Money on Sports Sporsorship[J].Journal of Hubei Sports Science,2005,24(2):147-148. |
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| Authors: | WANG Hai-yan SHI Jun-hua |
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| Abstract: | By using methods of documentation,from the angle of economics,this essay makes superficial analysis on the definition of the connotation of sports sporsorship,the construction of the system of sports sporsorship;the beginning and development of sports sporsorship;the reason of enterprise spending much money on sports sporsorship and so on. |
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| Keywords: | sports sporsorship enterprise much money |
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