| 频道的个性化定位与多元赢利模式的建立 |
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| 引用本文： | 杨晖.频道的个性化定位与多元赢利模式的建立[J].湖南大众传媒职业技术学院学报,2003,3(2):70-72. |
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| 作者姓名： | 杨晖 |
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| 作者单位： | 湖南电视台,湖南,长沙,410003 |
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| 摘 要： | 随着电视传媒产业化和市场化进程的推进,中国省级卫星频道定位的重新审视刻不容缓。湖南卫视应是一个集资讯、娱乐、文化三位于一体的个性化频道。湖南卫视应充分发挥频道的品牌影响力,进行资源整合,创建多元赢利模式,提升整个频道的竞争力。
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| 关 键 词： | 频道定位 个性化频道 多元赢利模式 |
| 文章编号： | 1671-5454(2003)02-0070-03 |
| 修稿时间： | 2003年2月28日 |
The Orientation of the Individualization of TV Channels and the Construction of the Multi - leveled Model of Profit Making |
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| YANG Hui.The Orientation of the Individualization of TV Channels and the Construction of the Multi - leveled Model of Profit Making[J].Hunan Mass Media Vocational Technical College(Mass Media),2003,3(2):70-72. |
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| Authors: | YANG Hui |
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| Abstract: | With the advancement of the industry of the TV media, the orientation of Chinese provincial Channels needs to be considered again. Hunan TV Channel should become a comprehensive channel. In the process of individualize -tion, Hunan TV Channel should fully use the influential power of its brand and properly distribute its resources. Only by constructing a multi - leveled model of profit making, can the competitive capacity of the TV Channel be raised. |
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| Keywords: | orientation individualized channel multi - leveled model of profit making |
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