| 企业战略管理与竞争情报 |
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| 引用本文： | 王曰芬,臧强.企业战略管理与竞争情报[J].情报科学,2001,19(1):9-10,17. |
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| 作者姓名： | 王曰芬 臧强 |
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| 作者单位： | 南京大学理工大学经济管理学院,南京,210094 |
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| 摘 要： | 战略管理是市场竞争的产物，是现代企业管理的新阶段；竞争情报是企业重要的竞争工具之一，是企业战略管理的基础。本文在分析竞争战略和竞争战术的概念及特点的基础上，重点讨论了企业战略管理和竞争情报研究的相关问题。
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| 关 键 词： | 竞争战略 战略管理 竞争情报 企业 |
Strategic Management of Enterprises and Competitive Intelligence |
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| Wang Yuefen,Zang Qiang.Strategic Management of Enterprises and Competitive Intelligence[J].Information Science,2001,19(1):9-10,17. |
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| Authors: | Wang Yuefen Zang Qiang |
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| Abstract: | Strategic management is derived from market competition,is new stage of modern enterprise management.Competitive intelligence is one of the most important competition tool,is foundation of strategic management.Based on the concepts and traits of strategy and tactic,discusses the problems dealing with the strategic management and competitive intelligence in detail. |
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| Keywords: | Competitive strategy Strategic management Competitive intelligence |
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