| 消费者在线购物车放弃行为影响因素的实证研究 |
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| 引用本文： | 云小风.消费者在线购物车放弃行为影响因素的实证研究[J].图书情报工作,2011,55(2):139-148. |
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| 作者姓名： | 云小风 |
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| 作者单位： | 荆楚理工学院经济与管理学院 |
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| 摘 要： | 网络购物的迅速发展,带来消费者在线购物车放弃行为的盛行.这一放弃行为,受到成本、商品、流程、服务、安全和经验等因素的影响,并据此提出研究假设与模型.实证研究表明,当网购成本、网购商品、网购流程、网购服务、网购安全与消费者心理预期越不相符时,当消费者网购经验越丰富时,消费者在线购物车放弃行为的可能性越大.
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| 关 键 词： | 在线购物车 放弃行为 网络购物 |
| 收稿时间： | 2010-08-02 |
An Empirical Research on the Determinants of Consumers' Online Shopping Cart Abandonment |
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| Yun Xiaofeng.An Empirical Research on the Determinants of Consumers' Online Shopping Cart Abandonment[J].Library and Information Service,2011,55(2):139-148. |
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| Authors: | Yun Xiaofeng |
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| Institution: | School of Economy and Management, Jinchu University of Technology |
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| Abstract: | With the rapid development of online shopping,it also brings the prevalence of consumer online shopping cart abandonment behavior.The behavior is influenced by cost,goods,procedure,service,security and experience.Thus the authors put forward the hypotheses and models.Empirical research shows that when the difference among the cost,goods,procedure,service and security of online shopping and the consumer's psychological expectation becomes bigger,and the consumer's purchasing experience is richer,the possibil... |
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| Keywords: | online shopping cart abandonment behavior online shopping |
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