| 《市场营销学》课程教学方法探讨 |
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| 引用本文： | 史明瑛,汪浩.《市场营销学》课程教学方法探讨[J].巢湖学院学报,2007,9(5):151-154,164. |
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| 作者姓名： | 史明瑛 汪浩 |
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| 作者单位： | 合肥学院,安徽,合肥,230022 |
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| 基金项目： | 安徽省教育厅教学研究项目(项目编号:2005297) |
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| 摘 要： | 本文依据现代教育思想的要求和教学改革的实践,结合实际教学经验,归纳总结出了具有代表性的教学方法,对市场营销学教学方法的有关问题进行了探讨。
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| 关 键 词： | 市场营销 教学对象 案例 教学方法 |
| 文章编号： | 1672-2868（2007）05-0151-04 |
| 修稿时间： | 2007-07-20 |
THE DISCUSSION OF TEACHING METHOD IN MARKETING |
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| SHI Ming-ying,WANG Hao.THE DISCUSSION OF TEACHING METHOD IN MARKETING[J].Chaohu College Journal,2007,9(5):151-154,164. |
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| Authors: | SHI Ming-ying WANG Hao |
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| Institution: | Hefei College, Hefei Anhui 230022 |
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| Abstract: | This article rested on the request of the modern education thought and the practice of educational reform,the representative teaching method has been summarized in the combining field research experience,the discussion has been carried on the marketing teaching method to related question. |
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| Keywords: | marketing teaching object case teaching method |
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