| 数据挖掘技术在CRM中的应用研究 |
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| 引用本文： | 杨丽,马玉磊,张丹.数据挖掘技术在CRM中的应用研究[J].平原大学学报,2009(3). |
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| 作者姓名： | 杨丽 马玉磊 张丹 |
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| 作者单位： | 河北工程大学信息与电气工程学院;新乡学院计算机与信息工程系; |
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| 摘 要： | 顾客对电子商务网站访问的行为会产生大量的信息,可运用数据挖掘技术研究客户关系分类管理,从而实现从大量、不确定的客户信息中挖掘出客户分类的依据和信息,为企业提供重要决策支持。通过讨论客户关系管理理论和数据挖掘技术的算法及分析方法,研究并提供了数据挖掘技术在电子商务客户关系管理中的应用方法。
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| 关 键 词： | 电子商务 CRM 输据挖掘 客户分类 |
Study of the Application of Data-Excavation Technique in CRM |
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| YANG Li,Ma Yu-lei,ZHANG Dan.Study of the Application of Data-Excavation Technique in CRM[J].Journal of Pingyuan University,2009(3). |
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| Authors: | YANG Li Ma Yu-lei ZHANG Dan |
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| Institution: | 1.School of Information and Electronic Engineering;Hebei University of Engineering;Handan 056038;China;2.Computer and Engineering of Information Department;Xinxiang University;Xinxiang 453003;China |
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| Abstract: | Customers' visits of electronic business websites can produce a large amount of information,so we can excavate the basis and information of customer classification from among massive uncertain customer information and provide important support for enterprises to make decisions by applying data-excavation technique to the study of customer relationship classification management.This thesis is intended to probe into the algorithm and analysis method of customer relationship management theory and data-excavati... |
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| Keywords: | electronic business CRM data-excavation customer-classification |
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