| 英文广告语篇中的主位和主位推进模式分析 |
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| 引用本文： | 王秀红.英文广告语篇中的主位和主位推进模式分析[J].渭南师范学院学报,2005,20(4):84-87. |
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| 作者姓名： | 王秀红 |
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| 作者单位： | 浙江大学,外国语学院,浙江,杭州,310028 |
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| 摘 要： | 从语篇的功能语法出发,对一些英文广告的主位及主位推进模式进行分析与统计,发现英文广告语篇通过平行型、集中型、延续型和交叉型等主位推进演变方式,体现了广告主期望改变受众的认知环境这一规律。这种规律,有助于影响潜在的消费者,和广告的功能与目的息息相关。
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| 关 键 词： | 英文广告 主位 主位推进模式 |
| 文章编号： | 1009-5128（2005）04-0084-04 |
| 收稿时间： | 2005-01-18 |
| 修稿时间： | 2005-01-18 |
Analysis of Modes of the Themes and the Theme-rheme Patterns in English Advertisements |
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| WANG Xiu-hong.Analysis of Modes of the Themes and the Theme-rheme Patterns in English Advertisements[J].Journal of Weinan Teachers College,2005,20(4):84-87. |
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| Authors: | WANG Xiu-hong |
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| Institution: | Institute of Foreign Languages, Zhejiang University, 310028 Hangzhou, China |
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| Abstract: | Proceeding from the functional grammar of the discourse, the paper analyses the modes of the themes and the theme-rheme patterns of some English advertisements. By analysis, we find the discourse of English advertisements in such ways of developing as paralleled types, concentrated types, continued types, and crossed types has reflected the ad owner's expectation to change the law of audiences' cognitive environment. This kind of law and the advertising function is closely linked with the same purpose,which contributes to affect potential consumers. |
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| Keywords: | advertisement theme theme-rheme patterns |
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