| 大学生旅游市场再认识及其营销对策 |
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| 引用本文： | 马东升,郑向敏.大学生旅游市场再认识及其营销对策[J].哈尔滨学院学报,2007,28(8):39-43. |
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| 作者姓名： | 马东升 郑向敏 |
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| 作者单位： | 华侨大学,旅游学院,福建,泉州,362021 |
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| 摘 要： | 文章分析了大学生旅游市场的发展现状和瓶颈,在此基础上重新审视大学生旅游市场的消费行为和发展趋势,并提出开发大学生旅游市场的对策和建议。
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| 关 键 词： | 大学生 旅游市场 再认识 营销 |
| 文章编号： | 1004-5856（2007）08-0039-05 |
| 修稿时间： | 2006-12-13 |
Re-Understanding the College Students' Tourism Market and Marketing Strategy |
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| MA Dong-sheng,ZHENG Xiang-min.Re-Understanding the College Students'''' Tourism Market and Marketing Strategy[J].Journal of Harbin University,2007,28(8):39-43. |
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| Authors: | MA Dong-sheng ZHENG Xiang-min |
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| Institution: | Huaqiao University, Quanzhou 362021, China |
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| Abstract: | Analyzing the current situation of the college students' tourism market as well as the difficulty for further development,the paper re-interpreted students' consumption behaviors and the trend of development and proposed the marketing strategy. |
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| Keywords: | college students tourism market re-understand marketing |
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