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保护环境与提高企业竞争力的双赢之道
引用本文:凤亚红.保护环境与提高企业竞争力的双赢之道[J].未来与发展,2012,35(5):66-68,58.
作者姓名:凤亚红
作者单位:西安科技大学管理学院,陕西西安,710054
基金项目:陕西省科技厅软科学项目,西安科技大学博士启动基金
摘    要:环境经济学的传统假说认为,环境目标与企业竞争力之间存在社会收益与私人成本的权衡,环境保护与提高企业竞争力之间存在着根深蒂固的两难处境。文章以动态竞争理论为基础,探讨了合理的环境规制:通过激发企业创新进而提高其竞争力的机制;并分析了企业的环境行为成为未来提高其竞争力的一个基本要素的原因。研究发现,企业积极应对环境规制,通过创新降低污染、提高资源生产率是实现环境保护与提高竞争力"双赢"的关键。

关 键 词:环境规制  创新  企业竞争力  双赢

Win-Win Way between Environmental Protection and Competitiveness of Enterprise
FENG Ya-hong.Win-Win Way between Environmental Protection and Competitiveness of Enterprise[J].Future and Development,2012,35(5):66-68,58.
Authors:FENG Ya-hong
Institution:FENG Ya-hong (Xi’an Science and Technology University,Xi’an Shaanxi 710054,China)
Abstract:The relationship between environmental goals and enterprise competitiveness has normally been thought to involve a trade off between social benefits and private costs in the traditional hypothesis.Based on dynamic competition theory,this paper discusses the mechanism that felicitous environment regulation triggers the innovation and so improves competitiveness of enterprises,and analyzes the reasons why corporate environmental behavior is an essential element to enhance their competitiveness.The results show that it is crucial for enterprises to achieve the "win-win" of environmental protection and competitiveness enhancement by actively responding to environmental regulation and by innovating to abate pollution and improve resource productivity.
Keywords:environmental regulation  innovation  competitiveness of enterprises  Win-win
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