| 论我国商业银行营销模式的变革 |
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| 引用本文： | 周辉.论我国商业银行营销模式的变革[J].未来与发展,2012,35(8):95-97. |
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| 作者姓名： | 周辉 |
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| 作者单位： | 郑州升达经贸管理学院,河南郑州,451191 |
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| 基金项目： | 河南省金融学重点学科(教高字[2010]931)建设的阶段成果 |
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| 摘 要： | 随着外资银行的进入以及社会需求的快速增长,变革营销模式,即由企业主导型向市场主导型转变,是我国商业银行的客观必然选择。文章针对现阶段我国商业银行营销模式存在的问题,提出了商业银行实现营销模式变革的对策。
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| 关 键 词： | 银行营销 营销模式 产品创新 |
Analysis on the Marketing Mode Reform of Chinese Banks |
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| ZHOU Hui.Analysis on the Marketing Mode Reform of Chinese Banks[J].Future and Development,2012,35(8):95-97. |
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| Authors: | ZHOU Hui |
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| Institution: | ZHOU Hui(ShengDa Economics,Trade & Management College of ZZ,zhengzhou Henan 451191,China) |
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| Abstract: | As foreign banks entering Chinese market and social demand increasing,changing the marketing mode from corporation-oriented to market-oriented has become an inevitable choice for our commercial banks to get used to the market competition.Based on the current problems of bank marketing mode,this paper brings out some suggestions to realize the transformation of marketing mode. |
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| Keywords: | bank marketing marketing mode product innovation |
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