| 电视广告的互文性现象探究 |
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| 引用本文： | 陈伟伟.电视广告的互文性现象探究[J].科教文汇,2011(36):199-200. |
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| 作者姓名： | 陈伟伟 |
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| 作者单位： | 中国海洋大学外国语学院,山东青岛,266000 |
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| 摘 要： | 互文性是文学领域的重要概念,但也广泛存在于电视广告领域之中。本文依次考察了电视广告的名人互文性、媒介互文性以及文化互文性,其中着重考察了电视的媒介互文性,指出成功的电视广告都是充分利用互文性,来达到吸引受众的目的。
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| 关 键 词： | 互文性 电视广告 媒介互文性 |
A Study on Intertextuality of Television Advertisements |
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| Authors: | Chen Weiwei |
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| Institution: | Chen Weiwei School of Foreign Languages,Ocean University of China,266000,Qingdao,Shandong,China |
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| Abstract: | In broader sense,intextuality not only exists in the field of literature,but also in the field of television advertisements.In this paper,the author elaborates the intertextuality of TV advertisements—the well-known intertextuality,intertextuality of the media and culture intertextuality. |
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| Keywords: | intertextuality TV advertisements intertextuality of the media |
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