| 移动搜索需求及行为模型的实证研究 |
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| 引用本文： | 张岩.移动搜索需求及行为模型的实证研究[J].数字图书馆论坛,2011(10):1-24. |
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| 作者姓名： | 张岩 |
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| 作者单位： | 中国电信股份有限公司北京分公司 北京100010 |
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| 摘 要： | 随着移动搜索技术的飞速发展，关于移动搜索的研究也得到了越来越多的关注。移动搜索并不只是传统的互联网搜索地简单复制和延伸，它也拥有自己的用户群体和特点，从搜索需求到搜索行为都与传统的互联网搜索有所差异。文章通过对现有信息行为经典模型的回顾和总结，结合移动搜索自身的特点，构建了移动搜索需求及行为模型，利用实证的方法对模型进行了研究和验证。通过网络的方式向目前在读的大学生群体发放调查问卷，回收有效问卷207份，并对回收的数据进行描述性统计分析、差异分析、相关分析和因子分析。研究发现：移动搜索需求、移动搜索行为、移动搜索的信息利用行为之间都呈现显著的相关关系，不同情境下产生移动搜索需求的用户在移动搜索行为上有明显的差异，个人因素和搜索环境对移动搜索有着重要的影响。根据数据分析的结果，对移动搜索需求及行为模型进行了整体的验证，并且对模型作了进一步修订。
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| 关 键 词： | 信息行为 信息搜索 移动搜索需求 移动搜索行为 |
Empirical Research on the Model of Mobile Search Needs and Behavior |
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| Zhang Yan.Empirical Research on the Model of Mobile Search Needs and Behavior[J].Digital Library Forum,2011(10):1-24. |
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| Authors: | Zhang Yan |
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| Institution: | Zhang Yah/China Telecom Corporation Limited Beijing Branch, Beijing, 100010 |
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| Abstract: | With the rapid development of mobile search, the study of mobile search draws much greater attention. Mobile search is not just the simple replication and extension of the Intemet search. It has its own features and group of users, and it differs from Intemet search in the aspects of search needs and behavior. Based on the reviewed and summarized classical information behavior model and taking into consideration the special features of mobile search, the paper constructs the model of mobile search needs and behavior, and validates the model with the method of empirical study. This study enrolled questionnaires from the current college students through the lntemet, and 207 usable questionnaires were returned. Through the statistical analysis, variance analysis, correlation analysis and factor analysis, the research finds that the relationship among mobile search needs, mobile search behavior and mobile search information use are significantly correlative. The user＇s mobile search behaviors in the different contexts are diversified. Personal features and research circumstance still have great impact on the mobile search behavior. After the validation of mobile search needs and behavior, we revise the model. |
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| Keywords: | Information behavior Information search Mobile information needs Mobile information behavior |
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