| 媒体与全民健身运动关系辨析 |
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| 引用本文： | 廖玫.媒体与全民健身运动关系辨析[J].体育与科学,2007,28(2):57-59. |
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| 作者姓名： | 廖玫 |
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| 作者单位： | 嘉应学院体育系,梅州514015 |
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| 摘 要： | 全民健身运动与媒体的关系是互动的。媒体的舆论导向及宣传影响作用是全民健身运动发展需要的,而随着全民健身运动的蓬勃发展,其精彩的活动内容和形式是媒体报道少不了的素材,使报道更具有受众的广泛性。媒体因此而获得大众市场,并获得市场回报。媒体与全民健身运动,只有妥善处理好存在的问题,相互扶持才能做到风险共担、利益共享,才能够成就各自的精彩,发展到一个新的、更高的阶段。
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| 关 键 词： | 媒体 全民健身运动 关系 |
| 文章编号： | 1004-4590（2007）02-0057-03 |
| 收稿时间： | 2006-11-30 |
| 修稿时间： | 2006年11月30 |
Media and All the People Health Sports Relational Discrimination |
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| LIA Mei.Media and All the People Health Sports Relational Discrimination[J].Sports & Science,2007,28(2):57-59. |
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| Authors: | LIA Mei |
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| Abstract: | All the people health sports and the media relations are the interaction.The media guidance of public opinion and the propaganda influence function is all the people health sports development needs;But along with the all the people health sports vigorous development,its splendid active content and the form is the media reported the few source material,enable the report to have audiences' widespread.The media therefore obtains the populace market,and obtains the market repayment.The media and all the people health sports,only have properly processes the good existence the question,mutually supports can achieve the risk altogether to take on,benefit sharing,only then can the achievement respective splendor,develop newly,the higher to stage. |
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| Keywords: | All the people health sports Relations |
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