| 美宜佳连锁便利店在经营过程中存在的问题与对策 |
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| 引用本文： | 章朴,薛冰.美宜佳连锁便利店在经营过程中存在的问题与对策[J].科技广场,2012(4):223-226. |
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| 作者姓名： | 章朴 薛冰 |
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| 作者单位： | 东华理工大学研究生部,江西南昌,330013 |
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| 摘 要： | 近年来,美宜佳特许加盟便利店出现了快速发展的势头。然而,在特许加盟便利店快速扩张的过程中,却暴露出诸多问题,导致特许人与加盟者之间的关系扭曲。本文就以"美宜佳连锁便利店"的经营过程为例,通过阐述美宜佳连锁便利店的发展、经营现状以及经营过程中存在的问题,包括商品、服务、管理等方面,最后提出相应的解决方案。
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| 关 键 词： | 美宜佳 便利店 营销策略 |
The Existent Problems and Countermeasures of the Chain Convenience Stores in the Operating Process |
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| Zhang Pu Xue Bing.The Existent Problems and Countermeasures of the Chain Convenience Stores in the Operating Process[J].Science Mosaic,2012(4):223-226. |
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| Authors: | Zhang Pu Xue Bing |
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| Institution: | Zhang Pu Xue Bing (Graduate Department, East China Institute of Technology, Jiangxi Nanchang 330013) |
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| Abstract: | In recent years, the MeiYiJia has gained rapid growth. However, in the process of rapid expansion of the convenience store franchise, many problems have been revealed, which result in the distorted relationship between the franchisor and the franchisee. This paper takes the example of the operation process of MeiYiJia chain stores, illustrates the existent problems of its development, situation and business process, which consists of commodity, service, management, and finally proposes the appropriate solutions. |
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| Keywords: | Meiyijia Convenience Stores Marketing Strategy |
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