| 企业能力与顾客价值的匹配：基于长三角地区企业的调查研究 |
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| 引用本文： | 刘石兰.企业能力与顾客价值的匹配：基于长三角地区企业的调查研究[J].中国软科学,2008(7). |
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| 作者姓名： | 刘石兰 |
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| 作者单位： | 广东外语外贸大学国际工商管理学院 |
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| 基金项目： | 广东外语外贸大学科研创新团队项目 |
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| 摘 要： | 顾客价值的创造潜力根源在于企业所拥有的能力.越来越多的管理实践表明,供应商的能力是衡量其将来价值创造潜力的关键因素,是产业顾客选择供应商的主要指标.本文将顾客价值与企业能力进行有机结合,分别从顾客和供应商的角度探讨了能力对顾客价值的作用,阐述了不同价值类型生产的特点以及所需的能力类型.本文通过实证分析所获得的有关企业能力与不同价值类型的匹配框架对供应商如何利用能力为顾客创造价值以及对产业顾客如何从能力的角度评估供应商的价值创造潜力提供了具体的思路和工具.
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| 关 键 词： | 企业能力 顾客价值 匹配 |
A Study on Matching Enterprise Capabilities with Customer Value by Investigating Enterprises in the Yangtze Delta Area |
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| LIU Shi-lan.A Study on Matching Enterprise Capabilities with Customer Value by Investigating Enterprises in the Yangtze Delta Area[J].China Soft Science,2008(7). |
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| Authors: | LIU Shi-lan |
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| Abstract: | Creation capacity of customer value stems from enterprise capabilities.More and more managerial practices have made it clear that supplier's competencies is the key factor of evaluating its potential capacity of value creation and is a major indicator for industry customers to select suppliers.The paper discusses the effects of competencies on customer value separately from supplier and customer perspectives based on combination of competencies with customer value and expounds the marching of competencies with customer value based on analyzing the characteristics of different types of value.The marching frame of capabilities with customer value that the passage acquires by empirical analysis is incremental for suppliers to create customer value through capabilities and for industrial customers to evaluate suppliers' potential capacity of value creation. |
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| Keywords: | enterprise capability customer value marching |
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