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新媒体时代高校思想政治教育面临的问题及思考
引用本文:赵鑫,龙文蓉,许鹏奎.新媒体时代高校思想政治教育面临的问题及思考[J].教育与教学研究,2014(6):66-70.
作者姓名:赵鑫  龙文蓉  许鹏奎
作者单位:兰州交通大学马克思主义学院,甘肃兰州730070
摘    要:新媒体已是当今大学生学习和生活的重要工具和组成部分,为大学生的学习与生活提供了便捷条件。在新媒体环境下,外来文化的广泛传播、网络流行骚语、以网络作为获取信息方式的改变均对在校大学生的思想和行为产生深刻影响。高校大学生思想政治教育要充分了解博客、微博、微信、QQ、手机报和微讯等新媒体的基本特征,要善于利用新媒体技术手段,着眼于高校思想政治教育工作"提档升级"的优化,掌握怎样充分发挥新媒体优势的方式方法,思考如何进一步推进高校思想政治工作创新的问题,真正把"立德树人"这一高等教育的根本任务做实做好,力求成效。

关 键 词:新媒体  大学生  思想政治教育  创新策略

The Problems and Reflection on the Ideological and Political Education of Colleges in the Era of New Media
Institution:Zhao Xin Long Wen- rang XU Peng- kui (School of M,Lanzhou Jiaotong University, Lanzhou Gansu, 730070, China)
Abstract:New media is one of the important tools and elements in the life ff contemporary college students, which is convenient for their study and life.In the environment of new media,the wide spread of foreign culture,the popular language of network,the change of obtaining information through intemet all have a profound influence on the students' thoughts and behaviors.After analyzing the advantages and disadvantages of new media to ideological and political education of college students,this paper intends to demonstrate that the educators of college must learn the features of blog, micro - blog, Wechat, QQ, Mobile newspaper, and micro message, and based on this they should take advantage of technological approaches of new media,learn the ways and methods of how to make use of the advantages of new media aiming at optimizing the ideological and political education of college, reflect on how to carny on the innovation of ideological and political education at college,and achieve the objectives of the fundamental mission of "establishing a set of ethics and cultivating people".
Keywords:new medla  college students  ideological and political education  innovative strategies
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