| B基于坐标法的SWOT定量测度模型及应用研究/B |
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| 引用本文： | 黄溶冰,李玉辉.B基于坐标法的SWOT定量测度模型及应用研究/B[J].科研管理,2008,29(1):179-187. |
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| 作者姓名： | 黄溶冰 李玉辉 |
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| 作者单位： | 南京审计学院国际审计学院，江苏 南京210029，郑州大学商学院，河南郑州430001 |
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| 摘 要： | 本文对传统SWOT分析框架进行了改进和延伸，在极坐标体系中，构建了一个包括战略方位角和战略强度的战略向量，从定量分析的角度描述企业竞争态势和市场地位，为企业竞争战略的制定和实施提供了一个可操作性的平台。最后，结合某知名石油企业科技发展战略制定过程对上述步骤和方法进行了实证.
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| 关 键 词： | 定量分析 战略向量 极坐标 |
| 文章编号： | 1000-2995（2008）01-009-0179 |
| 收稿时间： | 2006-09-04 |
| 修稿时间： | 2006年9月4日 |
The SWOT quantitative model based on the polar coordinate system and its application research |
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| Huang Rongbing,Li Yuhui.The SWOT quantitative model based on the polar coordinate system and its application research[J].Science Research Management,2008,29(1):179-187. |
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| Authors: | Huang Rongbing Li Yuhui |
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| Institution: | School of International Audit, Nanjing Audit University, Nanjing 210029,China;
School of Business, Zhengzhou University, Zhengzhou 430001, China |
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| Abstract: | The framework of SWOT is improved and extended,strategic vectors including strategic orientation angle and strategic intensity are instituted in the polar coordinate system,so that SWOT framework can effectively depict enterprise competitive posture and market status,which provide an operational platform for the strategic design and implement.Finally,the scientific research development stratagem of a well-known petroleum enterprise is brought out to demonstrate above approach and method. |
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| Keywords: | SWOT |
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