| 浅析高职市场营销专业人才职业能力的培养 |
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| 引用本文： | 肖胜昔.浅析高职市场营销专业人才职业能力的培养[J].湖州职业技术学院学报,2007,5(2):12-14,46. |
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| 作者姓名： | 肖胜昔 |
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| 作者单位： | 湖州职业技术学院,工商管理分院,浙江,湖州,313000 |
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| 摘 要： | 加强市场营销专业高职生职业能力培养,是市场经济亟需大批应用型人才的要求。职业能力培养的内容、方法、步骤和考核手段对市场营销专业高职生培养目标的实现有着重大影响。文章围绕市场营销专业高职生职业能力的培养目标,探讨了市场营销专业高职生职业能力培养的内容、方法、步骤以及考核手段。
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| 关 键 词： | 高职教育 市场营销 职业能力 培养 |
| 文章编号： | 1672-2388（2007）02-0012-03 |
| 修稿时间： | 2006-10-30 |
Analysis on Developing the Professional Ability of Marketing Personnel in Vocational Colleges |
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| XIAO Sheng-xi.Analysis on Developing the Professional Ability of Marketing Personnel in Vocational Colleges[J].Journal of Huzhou Vocational and Technological College,2007,5(2):12-14,46. |
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| Authors: | XIAO Sheng-xi |
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| Institution: | Faculty of Business Administration, Huzhou Vocational and Technological College, Huzhou 313000, China |
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| Abstract: | It is requested by the market economy to strengthen the training of professional skills of undergraduates majoring in marketing for the need of practical talents.the content,the methods,the procedure and testing of professional skills training which are of great importance to the realization of the goals of the cultivation of undergraduate students majoring in marketing.The paper aims at the topic mentioned above. |
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| Keywords: | vocational higher education marketing vocational skills training |
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