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| 基于模糊综合评价的主题公园游客满意度研究——以芜湖方特欢乐世界为例 | |
| 引用本文： | 廉同辉,余菜花,包先建,卢松.基于模糊综合评价的主题公园游客满意度研究——以芜湖方特欢乐世界为例[J].资源科学,2012,34(5):973-980. |
| 作者姓名： | 廉同辉 余菜花 包先建 卢松 |
| 作者单位： | 1. 安徽工程大学管理工程学院,芜湖,241000 2. 东南大学经济管理学院,南京,210096 3. 安徽师范大学国土资源与旅游学院,芜湖,241003 |
| 基金项目： | 安徽省教育厅人文社科基地重点项目:“安徽省大型主题公园的发展与影响研究―以芜湖市方特欢乐世界为例”(编号:2009sk070zd)。 |
| 摘 要： | 主题公园作为一种新兴的旅游业态，有效突破了传统旅游资源的开发模式，但是当前游客满意度的研究还没有兼顾到主题公园的特殊性，因而有必要对主题公园的游客满意度测评进行研究。首先，采用德尔菲法和SPSS构建包含景区服务、旅游资源、旅游体验、旅游设施、旅游消费5个一级测评指标和24个二级测评指标的主题公园游客满意度评价逻辑层次体系；其次，运用层次分析法计算出评价体系中各层指标的权重，并结合采用模糊综合评价理论对主题公园游客满意度状况进行测度；再次，采用模糊综合评价方法对芜湖方特欢乐世界主题公园游客满意度进行实证分析；最后，采用重要性及其表现分析法，对影响游客满意度的24个变量要素分别进行重要程度和满意程度测评。针对目前游客满意度状况，提出提升主题公园游客满意度的措施。 |
| 关 键 词： | 主题公园 游客满意度 芜湖 方特欢乐世界 |
Research on the Satisfication of Theme Park Visitors Based on Fuzzy Comprehension Evaluation: A Case Study in Wuhu Fantawild Adventure |
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| LIAN Tonghui,YU Caihu,BAO Xianjian and LU Song.Research on the Satisfication of Theme Park Visitors Based on Fuzzy Comprehension Evaluation: A Case Study in Wuhu Fantawild Adventure[J].Resources Science,2012,34(5):973-980. | |
| Authors: | LIAN Tonghui YU Caihu BAO Xianjian and LU Song |
| Institution: | School of Management Engineering, Anhui Polytechnic University, Wuhu 241000, China;School of Economics and Management, Southeast University, Nanjing 210096, China;School of Management Engineering, Anhui Polytechnic University, Wuhu 241000, China;School of Territorial Resources and Tourism, Anhui Normal University, Wuhu 241003, China |
| Abstract: | As an emerging tourist model,theme park breaks the traditional pattern of tourism resources development effectively and becomes a new force in the tourist industry with obviously geographical advantages.However,the current studies of tourist satisfaction haven’t taken the specific characteristics of the theme park into account,so it is necessary to conduct a study on the satisfaction evaluation of theme park tourists.Firstly,using the method of Delphi and SPSS,we constructed a logic level system of the evaluation of theme park visitors’satisfaction which consists of 5 first-level evaluation indexes,including scenic services,tourism resources,tourism experience,tourism facilities and tourism spending and 24 second-level evaluation indexes;secondly,with AHP,we calculated the index weights of each layer and second-level evaluation indexes of the total order weight;thirdly,we made a brief intrudction of the Wuhu Fantawild Adventure theme park.Besides,based on a questionaire survey conducted in 2010,we made an empirical analysis of tourist satisfaction with fuzzy comprehension evaluation method;lastly,we divided the matrix into four quadrants in terms of the importance value and tourist satisfaction with performance analysis method and assessed the importance and satisfaction of the 24 indexes which impact tourist satisfaction.Based on tourist satisfaction for the current situation,we proposed several measures to enhance the satisfaction of theme park tourists,such as adjusting prices of ticket and merchandise,properly handling tourist complaints,guiding the construction of live shows and carrying out scheduled services to enhance the value of travel services. |
| Keywords: | Theme park Tourist satisfaction Wuhu Fantawild Adventure |
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