| 对蓝海战略认识上的误区 |
| |
| 引用本文： | 王科研.对蓝海战略认识上的误区[J].中国科技信息,2007(24):193-195. |
| |
| 作者姓名： | 王科研 |
| |
| 作者单位： | 连云港师范高等专科学校,22006 |
| |
| 摘 要： | 蓝海战略是当前企业管理学中的一个热点问题，但是由于蓝海战略是一种新兴的战略概念，本身还不够完备，在实践中难免会出现一些理解上的误区，这些误区如果不加以纠正，难免要在企业界造成一场混乱。本文针对当前学术界与企业界对蓝海战略的一些认识上的误区进行剖析，希望能够为正在实施或者计划实施蓝海战略的企业带来启示。
|
| 关 键 词： | 蓝海战略 价值曲线 成本领先 差异化战略 |
The misunderstanding to"Blue Ocean Strategy" |
| |
| Wang Keyan.The misunderstanding to"Blue Ocean Strategy"[J].CHINA SCIENCE AND TECHNOLOGY INFORMATION,2007(24):193-195. |
| |
| Authors: | Wang Keyan |
| |
| Abstract: | Blue sea strategy is a hot spot problem in current enterprise Principles of Management,Since blue sea strategy is one kind of new strategy concept , it is not enough complete, so a few mistakes should be appeared in having understood. If unable correct these mistakes, business circles will meet a chaos . This article is analysed specifically for these mistakes , I hope to be able to enlightenment enterprise which is puting into or planing in putting into blue sea strategy into practice. |
| |
| Keywords: | Blue Ocean Strategy value curve headmost cost difference strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
