| 国内分时度假营销策略研究 |
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| 引用本文： | 孙明菲,申健.国内分时度假营销策略研究[J].科技广场,2011(8):140-144. |
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| 作者姓名： | 孙明菲 申健 |
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| 作者单位： | 1. 华侨大学旅游学院,福建泉州,362021
2. 广东省贸易职业技术学校,广东广州,510507 |
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| 摘 要： | 作为一种新型的旅游消费方式,分时度假有着巨大的发展潜力和广阔的市场前景。但目前在我国分时度假产品销售困难,营销手段不成熟,分时度假的效益难以发挥。分析其现状、运作机制以及营销模式成为分时度假业发展的关键。分时度假企业可以通过运用灵活多样的营销策略,整合差异营销、主题营销、品牌营销、网络营销和关系营销等,以此带动整个分时度假业的发展。
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| 关 键 词： | 分时度假 旅游 营销 营销策略 |
Research on Domestic Timesharing Marketing Strategy |
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| Sun Mingfei Shen Jian.Research on Domestic Timesharing Marketing Strategy[J].Science Mosaic,2011(8):140-144. |
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| Authors: | Sun Mingfei Shen Jian |
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| Institution: | Sun Mingfei Shen Jian(1.College of Tourism,Huaqiao University,Fujian Quanzhou 362021,2.Guangdong Trade Vocational Technical Schools,Guangdong Guangzhou 510507) |
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| Abstract: | As a new type of tourist consumption patterns,timesharing has great developing potential and broad market prospects.But at the moment,it's difficult to sell timesharing products.Meanwhile,it's always with little effect.Analyzing the status,operation mechanism and marketing model has become the key of developing for timesharing industry.Through using flexible and diversified marketing strategy,Timeshare companies can integrate differentiated marketing,theme marketing,brand marketing,on-line marketing and Rel... |
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| Keywords: | Timesharing Tourism Marketing Marketing Strategy |
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