| 浅析企业网络营销渠道建设中存在的问题与对策 |
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| 引用本文： | 章朴,戴军.浅析企业网络营销渠道建设中存在的问题与对策[J].科技广场,2011(10). |
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| 作者姓名： | 章朴 戴军 |
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| 作者单位： | 东华理工大学研究生部,江西南昌,330013 |
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| 摘 要： | 网络作为一种新兴的营销渠道,适应了现代传播手段和大众消费者的某些需求,也给企业带来了拓展市场的有利条件。企业从事网络营销,是利用网络营销特定的优势与功能开展的。随着网络营销的出现,网络营销成为企业进行市场开拓的重要渠道。目前在企业网络营销渠道建设中,面临一些值得关注的问题,应采取特定的策略来完成。本文结合营销理论对企业网络营销渠道建设存在的问题进行分析,并提出了企业建设网络渠道的建议。
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| 关 键 词： | 网络营销 渠道建设 问题 对策 |
Questions and Countermeasures to Enterprise Network Marketing Channel Construction |
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| Zhang Pu Dai Jun.Questions and Countermeasures to Enterprise Network Marketing Channel Construction[J].Science Mosaic,2011(10). |
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| Authors: | Zhang Pu Dai Jun |
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| Institution: | Zhang Pu Dai Jun(Graduate Department of East China Institute of Technology,Jiangxi Nanchang 330013) |
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| Abstract: | As a new marketing channels,the network adapts to some requirement of modern means of dissemination and public customers,meanwhile,brings advantage condition for enterprise which develop market.Enterprise engaged in e-marketing,it carry out market by making use of specific advantages and functions.As the advent of e-marketing,it has become important channel for developing market.At present,in the term of enterprise e-marketing channels construction,facing some concerned problem,we should take some specific ... |
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| Keywords: | E-marketing Channel Construction Problem Countermeasure |
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