| 浅谈企业绿色营销存在的问题及其对策 |
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| 引用本文： | 葛子正.浅谈企业绿色营销存在的问题及其对策[J].科技广场,2011(10). |
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| 作者姓名： | 葛子正 |
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| 作者单位： | 东华理工大学,江西南昌,330013 |
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| 摘 要： | 随着现代企业的发展,建立新型的企业营销发展战略对企业的长远发展有着重要意义。可持续发展将成为中国经济发展的主题,面对这一趋势,不少企业开始实行绿色营销。本文从绿色营销的含义入手,深入分析了当前我国企业在绿色营销中存在的问题,并且提出了相应的对策。
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| 关 键 词： | 绿色营销 绿色企业文化 绿色价格 绿色供应链管理 |
Talking to Problems in Green Marketing of Enterprise and Its Countermeasures |
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| Ge Zizheng.Talking to Problems in Green Marketing of Enterprise and Its Countermeasures[J].Science Mosaic,2011(10). |
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| Authors: | Ge Zizheng |
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| Institution: | Ge Zizheng(East China Institute of Technology,Jiangxi Nanchang 330013) |
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| Abstract: | With the development of modern enterprise,establishing a new strategy of enterprise marketing development has an important significance for the long-term development of the enterprise.The sustainable development will be the theme of China's economic development.Facing this trend,many enterprises began to implement green marketing.This article starts with the meanings of green marketing,analyzes the current problems in green marketing of our country enterprise,and puts forward the corresponding countermeasur... |
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| Keywords: | Green Marketing Green Enterprise Culture Green Price Green Supply Chain Management |
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