| 基于SWOT分析的西安会展旅游市场发展战略选择 |
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| 引用本文： | 李小明.基于SWOT分析的西安会展旅游市场发展战略选择[J].杨凌职业技术学院学报,2008,7(4):25-28. |
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| 作者姓名： | 李小明 |
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| 作者单位： | 杨凌职业技术学院,陕西,杨凌,712100 |
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| 摘 要： | 运用SWOT分析法，分析了西安市发展会展旅游的优势、劣势、机遇和挑战，同时提出了新的市场环境下，西安市发展会展旅游的战略选择。
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| 关 键 词： | SWOT会展旅游 市场分析 西安 |
The Strategic Choice of Convention and Exhibition Tourism in Xi'an Based on SWOT |
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| LI Xiao-ming.The Strategic Choice of Convention and Exhibition Tourism in Xi'an Based on SWOT[J].Journal of Yangling Vocational & Technical College,2008,7(4):25-28. |
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| Authors: | LI Xiao-ming |
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| Institution: | LI Xiao-ming (Yangling Vocational and Technical College, Yangling, Shaanxi 712100, China) |
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| Abstract: | This paper analyzes the development of Convention and Exhibition Tourism in Xi'an City based on the method of SWOT.In the meantime,the strategic choice of Convention and Exhibition Tourism in Xi'an City under the new market environment is put forward. |
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| Keywords: | SWOT Convention and Exhibition Tourism analysis of the market Xi'an |
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