| 对我国体育品牌的战略思考 |
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| 引用本文： | 蔺银萍,蔡蕾.对我国体育品牌的战略思考[J].吉林体育学院学报,2007,23(1):20-21. |
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| 作者姓名： | 蔺银萍 蔡蕾 |
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| 作者单位： | 1. 曲阜师范大学体育科学学院,山东,曲阜,273165
2. 济宁市微山实验小学,山东,济宁,277600 |
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| 摘 要： | 采用文献资料法、对比等方法,对我国体育品牌的发展现状、存在的问题及前景策略进行探讨.提出借鉴发达国家经验、强化优势体育品牌的打造力度,提升国际竞争力,营造国际品牌形象,加大高新体育品牌开发的投入等应对策略,进而促使我国体育业在新的形势下继续保持健康的发展态势.
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| 关 键 词： | 体育品牌 思考 策略 体育品牌 战略思考 Brand Sports 发展态势 健康 形势 应对策略 投入 品牌开发 新体育 品牌形象 国际竞争力 强化优势 发达国家经验 前景 问题 存在 现状 方法 |
| 修稿时间： | 2006-12-04 |
the Strategic Thinking about Sports Brand in China |
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| Lin Yinping,Cai Lei.the Strategic Thinking about Sports Brand in China[J].Journal of Jilin Institute of Physical Education,2007,23(1):20-21. |
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| Authors: | Lin Yinping Cai Lei |
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| Institution: | 1.Physical Educational college of QuFu Normal University,Qufu,Qufu,273165,Shandong,China;2.WeiShan Experimental Elementary School of JiNing City,Jining,277600,Shandong,China |
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| Abstract: | By using the methods of document contrast,the paper discusses the curcent situation,problems and prospect tactics our country sports brand.It suggests some tactics such as lifting international competitiveness,building the international brand image,drawing developed country experience,making strengthening the advantage of sports brand,enlarging development throwing into new high sports brand,wihch urges our country sports job to continue keeping the healthy development situation under new circumstances. |
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| Keywords: | sports brand think deeply tactics |
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