| 基于企业形象与环境心理的办公环境构建 |
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| 引用本文： | 郝武俊.基于企业形象与环境心理的办公环境构建[J].临沂师范学院学报,2014(6):63-66. |
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| 作者姓名： | 郝武俊 |
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| 作者单位： | 山东桃源广告有限公司，山东 临沂 276000; 中南财经大学 公共管理学院，湖北 武汉 430073 |
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| 摘 要： | 办公环境影响着员工工作热情、效率、甚至人才去留。当前办公环境构建缺乏基于企业整体形象和环境心理综合考虑,大多数办公室环境存在着领域感缺乏、团队创新空间不足,甚至忽略整体形象设计等问题,因此探索基于企业形象和环境心理相结合的办公空间,将工作与环境进行系统匹配,提升工作效率,增强企业凝聚力,塑造与企业文化相适应的整体形象有着重要意义。
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| 关 键 词： | 企业形象 环境心理 办公环境 创新 |
C onstruction ofO ffice Environm entB ased on C orporate Im age and Environm entalPsychology |
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| HAO Wu-jun.C onstruction ofO ffice Environm entB ased on C orporate Im age and Environm entalPsychology[J].Journal of Linyi Teachers' College,2014(6):63-66. |
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| Authors: | HAO Wu-jun |
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| Institution: | HAO Wu-jun (1.Shandong Taoyuan Advertising Co., LTD, Linyi Shandong 276005, China; 2. School of Public Administration, Zhongnan University of Economy and Law, Wuhan Hubei 430073, China) |
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| Abstract: | The office environment affects employees work enthusiasm, efficiency, and even personnel turnover. A lack of corporate image and environmental psychology occurs to the current construction office environment. Most of the office environment is lack of the sense of team field, lack of innovation space; even ignore the overall image design and so on. So it is of great importance to explore the office space based on the combination of corporate image and environmental psychology, to match systematically work with environment, improve work efficiency, strengthen the cohesion of enterprise, and to shape the whole image matching its corporate culture. |
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| Keywords: | lcorporate im age environm entalpsychology office environm ent innovation |
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