| 充分利用网络效应 促进高校网络文化建设 |
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| 引用本文： | 朱玉尊.充分利用网络效应 促进高校网络文化建设[J].惠州大学学报,2010(4):93-96. |
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| 作者姓名： | 朱玉尊 |
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| 作者单位： | 广州大学宣传部,广东广州510006 |
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| 摘 要： | 网络效应是网络文化影响力的重要体现。文章结合高校网络传播实际情况,分析了网络情绪效应、网络通信效应及网络阵地效应的特点,并针对这些效应,提出推进高校网络文化建设,应构建好网络活动环境、管理运作环境、信息传播环境、舆论环境、宣传阵地环境等相应措施。
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| 关 键 词： | 网络效应 文化建设 高校 |
To Promote the Construction of University Network Culture by Making Full Use of Network Effect |
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| ZHU Yu-zun.To Promote the Construction of University Network Culture by Making Full Use of Network Effect[J].Journal of Huizhou University,2010(4):93-96. |
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| Authors: | ZHU Yu-zun |
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| Institution: | ZHU Yu-zun ( Publicity Department, Guangzhou University, Guangzhou 510006, Guangdong China) |
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| Abstract: | Network effect is the important embodiment of the influence of network culture. Combining with the actual condition of university network transmission, this essay expounds the effect of network emotion, the characteristics of network communication effect and network position effect. Based on the above - mentioned network effects ,it proposes that we dedicate to building sound environments of network activity, management and operation, information communication, public opinion and publicity position in order to promote the construction of university network culture. |
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| Keywords: | network effect culture construction universities |
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