| 红色旅游项目策划研究——以小平故里为例 |
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| 引用本文： | 廖培,刘娜.红色旅游项目策划研究——以小平故里为例[J].四川教育学院学报,2010,26(2):92-94. |
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| 作者姓名： | 廖培 刘娜 |
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| 作者单位： | 四川大学旅游学院,成都,610064 |
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| 摘 要： | 在总结红色旅游概念和特点的基础上,分析了目前我国红色旅游开发所存在的问题,从红色旅游的主题定位、资源整合和产品创新三个方面论述红色旅游项目的策划思路,并以广安小平故里红色旅游开发为例,进一步阐述如何进行红色旅游项目的策划。
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| 关 键 词： | 红色旅游 项目策划 小平故里 |
A Study of the Red Tourism Projects Planning:Taking Dengxiaoping Hometown as an Example |
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| LIAO Pei,Liu Na.A Study of the Red Tourism Projects Planning:Taking Dengxiaoping Hometown as an Example[J].Journal of Sichuan College of Education,2010,26(2):92-94. |
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| Authors: | LIAO Pei Liu Na |
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| Institution: | LIAO Pei,Liu Na(Tourism School,Sichuan University,Chengdu 610064,China) |
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| Abstract: | In recent years,red tourism have been developing rapidly in China,and initial results have been achieved.However,because many red tourism projects lack of scientific planning,which leading to a single function of the products,not enough connotation and highlights red theme.At the conclusion of this paper,the concept and characteristics of red tourism will be analyzed and the problems will be revealed,based on an analysis of the development of red tourism in China.This paper tries to position the subject of ... |
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| Keywords: | red tourism project planning Xiaoping\'s Hometown |
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