| 试论高职院校专业品牌建设之路 |
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| 引用本文： | 韩军荣,严小红.试论高职院校专业品牌建设之路[J].青岛教育学院学报,2013(6):81-86. |
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| 作者姓名： | 韩军荣 严小红 |
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| 作者单位： | [1]新疆天山职业技术学院,乌鲁木齐830017 [2]新疆交通职业技术学院运输管理学院,乌鲁木齐830000 |
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| 基金项目： | 2012年新疆维吾尔自治区教育体制改革试点项目（12-07-01）;2012年新疆维吾尔自治区教育体制改革试点项目课题（2012-XJJG-128） |
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| 摘 要： | 专业建设对高职教育的科学发展有着重要影响.为更好地满足经济社会发展对高职教育的要求,亦为提升高职院校的办学水平,应当加强专业品牌建设.基于对专业建设的理论和实践的分析,以天山职业技术学院为例,提出高职院校专业品牌建设应当从办学理念、人才培养方案、师资队伍建设和实践教学入手.
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| 关 键 词： | 高职院校 专业品牌建设 理论分析 |
On the Road of Specialty Brand Construction in Higher Vocational Colleges |
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| HAN Jun-rong,YAN Xiao-hong.On the Road of Specialty Brand Construction in Higher Vocational Colleges[J].Journal of Qingdao Education College,2013(6):81-86. |
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| Authors: | HAN Jun-rong YAN Xiao-hong |
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| Institution: | 1. Xinjiang Tianshan Vocational and Technical College, Urumchi, Xinjiang 830017, China; 2. School of Transportation Management, Xinjiang Vocational and Technical College of Communications, Urumchi, Xinjiang 830000, China) |
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| Abstract: | Specialty construction has an important influence on the scientific development of higher vocational education. In order to meet the economic and social need for higher vocational education better and improve the operation level of higher vocational colleges, we should strengthen specialty brand construction. Based on the theoretical and practical analysis on specialty construction, this paper takes Tianshan Vocational and Technical College as one example to propose that specialty brand construction in higher vocational colleges should start with school operation ideas, talents cultivation plan, teaching staff construction and practical teaching. |
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| Keywords: | higher vocational colleges specialty brand construction theoretical analysis |
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