| 新建本科院校教育品牌探析 |
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| 引用本文： | 苏连升.新建本科院校教育品牌探析[J].沧州师专学报,2010,26(1):77-79. |
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| 作者姓名： | 苏连升 |
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| 作者单位： | 沧州师范专科学校教育系,河北沧州061001 |
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| 摘 要： | 伴随着高等教育大众化进程，催生了新建本科院校，更促进了学校教育和市场经济的紧密接轨。将企业成功实施的品牌战略运用到教育领域，打造新建本科院校教育品牌，优化和拓展新建本科院校生存和发展空间，盘活办学资源，是实现新建本科院校长久、稳定、可持续性健康发展的必然选择。
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| 关 键 词： | 新建本科院校 教育品牌 品牌策略 |
On Educational Brand of Newly-established Universities |
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| Institution: | SU Lian - sheng (Education Department, Cangzhou Teachers＇ College, Cangzhou, 061001,Hebei) |
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| Abstract: | With the popularization of higher education, many newly-established universities appear, which promotes the close relationship between school education and the market economy. In order to develop stably and healthily a newly - established tmiversity should apply the brand strategy used in a company to the education to create its educational brand, optimize and expand its survival and developing space, invigorate its school- running resume. |
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| Keywords: | newly- established universities educational brand brand strategy |
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