| 户外运动生涯模型的构建与应用研究* |
| |
| 引用本文： | 王春光,李贞晶.户外运动生涯模型的构建与应用研究*[J].广州体育学院学报,2018(2):97-100. |
| |
| 作者姓名： | 王春光 李贞晶 |
| |
| 作者单位： | （广东科学技术职业学院体育系,广东 珠海〓519088） |
| |
| 基金项目： | 2016年广东省体育局科研项目阶段性成果，项目批准号：GDSS2016107 |
| |
| 摘 要： | 通过对户外运动旅行动机和经历的动态观点，全面地分析游客动机模式与出游的限制因素和意愿以及目的地发展之间的关系，针对云南果然青年旅社、成都老宋国际青年旅社、济南乐沃营地、晋祠滑雪基地、九州岛水上基地534名户外运动旅行者样本的实证研究。发现我国户外运动群体户外运动旅行动机由14个需求因子组成，同时14个需求动机随着经历和年龄变化呈现出运动生涯模式，由此划分出4类不同的动机模型，从而提出户外运动生涯模式，为户外运动及户外旅行动机研究提供了现实可行的模式理论，也为户外运动旅行目的地的发展和规划提供了可靠的依据。
|
| 关 键 词： | 户外运动 体育旅游 动机 目的地 运动生涯模型 |
| 修稿时间： | 2017/8/16 0:00:00 |
Construction and Application of Outdoor Sports Travel Models |
| |
| WANG Chu-guang,LI Zhen-jing.Construction and Application of Outdoor Sports Travel Models[J].Journal of Guangzhou Physical Education Institute,2018(2):97-100. |
| |
| Authors: | WANG Chu-guang LI Zhen-jing |
| |
| Institution: | (Guangdong Science and Technology Vocational College Physical Education Department, Zhuhai 519090,China) |
| |
| Abstract: | This paper synthesizes the dynamic views of Travel Career Pattern theory on motivation and experience of outdoor sports travel. An empirical research is conducted on a sample of 534 outdoor sports travelers selected from Yunnan Guoran Youth Hostel, Hello Chengdu International Youth Hostel, Jinan Lewo Camp, Jinci Skiing Resort and Jiuzhoudao Water Park to make a full analysis of the correlation between travelers'' motivational patterns and the travel-restricting factors, travelling desires and destination development. It is found that the motivation of Chinese outdoor sports travelers consists of 14 demand factors, which vary with age and experience to exhibit a Travel Career Pattern. Four types of motivation model are thus developed and a TCP theory is proposed in an attempt to provide a practical pattern theory on outdoor sports and travel and to lay a reliable foundation for the planning and development of outdoor sports travel destinations. |
| |
| Keywords: | |
|
| 点击此处可从《广州体育学院学报》浏览原始摘要信息 |
| 点击此处可从《广州体育学院学报》下载免费的PDF全文 |
