| 运动项目推广中的形象代言人分析 |
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| 引用本文： | 柴红年.运动项目推广中的形象代言人分析[J].天津体育学院学报,2005,20(4):44-45. |
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| 作者姓名： | 柴红年 |
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| 作者单位： | 绍兴文理学院,体育学院,绍兴,312000 |
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| 摘 要： | 在查阅相关文献资料的基础上,对运动项目推广中的形象代言人进行研究,认为在选择形象代言人时,要充分考虑普通大众的想法和意见,运用科学的方法选择运动员形象代言人,充分展现运动项目的精神理念;选择明星运动员、有潜力的运动员和普通人作为形象代言人;选定形象代言人后,就要对其进行全方位的包装宣传和约束管理;我国各运动项目管理部门需要对运动项目的资源进行充分调查,有意识地选择合适的运动员形象代言人,促进各种运动项目在我国的发展。
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| 关 键 词： | 运动项目推广 形象代言人 明星运动员 |
| 文章编号： | 1005-0000(2005)04-0044-02 |
| 修稿时间： | 2004年11月17 |
Research on Physically Attractive Models of Sports Promotion |
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| CHAI Hong-nian.Research on Physically Attractive Models of Sports Promotion[J].Journal of Tianjin Institute of Physical Education,2005,20(4):44-45. |
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| Authors: | CHAI Hong-nian |
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| Institution: | Shaoxing Arts & Science Institute; Shaoxing 312000; China |
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| Abstract: | IIt is proved that physically attractive models have played an important role in sports promotion. In this paper, the author discussed some ideas about the models in sport events promotion. Opinions of the mass should be concerned and scientific methods should be used when physically attractive models in sports promotion being choose. All star athletes, potential stars and ordinary people can be used. After being choose, physically attractive models should be overall marketed and managed. Sport government should actively choose physically attractive models to promote sports. |
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| Keywords: | sports promotion physically attractive models sports stars |
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