| 扬州旅游业发展中需要注意的几个问题 |
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| 引用本文： | 许金如.扬州旅游业发展中需要注意的几个问题[J].扬州职业大学学报,2011,15(1):5-7. |
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| 作者姓名： | 许金如 |
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| 作者单位： | 扬州职业大学,江苏扬州,225009 |
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| 摘 要： | 扬州旅游业已经取得辉煌业绩,但必须居安思危,进行超前思索,谋求进一步发展,使扬州从＂旅游大市＂转变为＂旅游强市＂。针对扬州旅游业现状,提出了要优化和完善旅游产业链、宣传促销中重点细分游客群体、重视创意旅游、要从经验管理转化为知识化管理、积极谋划走绿色低碳发展之路等发展策略。
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| 关 键 词： | 旅游业 产业链 创意旅游 知识化管理 可持续发展 |
Some Problems for Attention in the Development of Yangzhou Tourism |
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| XU Jin-ru.Some Problems for Attention in the Development of Yangzhou Tourism[J].Journal of Yangzhou Polytechnic College,2011,15(1):5-7. |
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| Authors: | XU Jin-ru |
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| Institution: | XU Jin-ru(Yangzhou Polytechnic College,Yangzhou 225009,China) |
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| Abstract: | Yangzhou Tourism has made brilliant achievements,but it is urgent to think ahead for seeking further development,so that Yangzhou can change from Tourism Market into Big Tourism City. Based on the current situation of Yangzhou tourism,it puts forward the need to optimize and improve the tourism industry chain,subdivide tourist group during the course of propaganda and promotion,pay attention to creative tourism,change from experience management to knowledge management and actively plan the low-carbon green ... |
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| Keywords: | tourism industry chain creative tourism knowledge-oriented management sustainable development |
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