| 基于媒介产业价值链的馆媒合作研究 |
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| 引用本文： | 马英杰,黄存勋.基于媒介产业价值链的馆媒合作研究[J].档案学研究,2012(1):46-48. |
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| 作者姓名： | 马英杰 黄存勋 |
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| 作者单位： | 1. 四川大学历史文化学院,成都,610064
2. 四川大学公共管理学院,成都,610064 |
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| 摘 要： | 公共档案馆与大众传媒的合作虽然在不断深入,但目前合作效果仍然不理想.为寻求档案社会化传播的新途径,提出了一种基于媒介产业价值链的馆媒合作方式.在这种深度合作下,就档案馆如何选择最佳合作对象,如何有效参与媒介产业价值链作了深入分析,以此希望能改变现状.
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| 关 键 词： | 馆媒合作 媒介产业价值链 公共档案馆 |
Public Archives and Mass Media Cooperation Study:Based on the Media Industry Value Chain |
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| Ma Yingjie
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Huang Cunxun.Public Archives and Mass Media Cooperation Study:Based on the Media Industry Value Chain[J].Archives Science Study,2012(1):46-48. |
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| Authors: | Ma Yingjie Huang Cunxun |
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| Institution: | 1 School of History,Tourism and Culture,Sichuan University,Chengdu,6100642 College of Public Administration,Sichuan University,Chengdu,610064) |
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| Abstract: | In spite of the deepening cooperation of public archives and mass media,the effect is still not satisfactory at present.In order to seek new ways of social communication of archives,the paper proposes a cooperation model based on the perspective of media industry value chain.In this case,the author analyses how to choose the best partner for archives,and how to participate in the media industry value chain effectively,so as to change the status quo. |
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| Keywords: | Public archives and mass media cooperation Media industry value chain Public archives |
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