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对我国体育企业进行市场细分的必然性及对策
引用本文:肖嵘,刘春丽.对我国体育企业进行市场细分的必然性及对策[J].体育成人教育学刊,2002,18(3):13-14.
作者姓名:肖嵘  刘春丽
作者单位:1. 郧阳师范高等专科学校,441900,湖北,郧阳
2. 南阳师范学院,473000,河南,南阳
摘    要:对体育市场细分的概念进行了阐述 ,指出由于加入WTO ,我国的体育企业面临着国外的挑战 ,我国体育需求呈现多样性及巨大差异性 ,我国的体育企业必须加强市场细分。在市场细分过程中应转变观念意识 ,充分考虑我国体育消费者对体育需求的特殊性 ,同时积极开拓国际市场。

关 键 词:体育企业  体育市场细分  体育需求
文章编号:1005-7102(2002)03-0013-02
修稿时间:2001年10月13

The necessity and countermeasures of elaborate market division of Chinese sports enterprises
XIAO Rong,LIU Chun li Yuny ang Teachers College,Yunyang ,China.The necessity and countermeasures of elaborate market division of Chinese sports enterprises[J].Journal of Sports Adult Education,2002,18(3):13-14.
Authors:XIAO Rong  LIU Chun li Yuny ang Teachers College  Yunyang  China
Institution:XIAO Rong,LIU Chun li Yuny ang Teachers College,Yunyang 441900,China
Abstract:This paper expounds the concept of elaborate market division and also points out that the Chinese sports enterprises are facing challenges from abroad due to the entry to WTO. Moreover,the demands for sports are variant. Therefore,Chinese sports enterprises must enhance elaborate market division. During the process of division, notion must be changed and the particularity of demands for sports in China must be fully considered and international market actively developed.
Keywords:sports enterprises  elaborate division of sports market  demands for sports  
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