| 旅游消费热点培育与分众消费群体对接 |
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| 引用本文： | 许晓俊.旅游消费热点培育与分众消费群体对接[J].安阳师范学院学报,2021(2):64-68. |
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| 作者姓名： | 许晓俊 |
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| 作者单位： | 淮北职业技术学院 |
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| 基金项目： | 安徽省高校人文社会科学重点研究项目(项目编号SK2020A0725);安徽省质量工程项目(项目编号2020xsxxkc409)。 |
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| 摘 要： | 文章分析了旅游消费热点形成机制,并对当前我国旅游业中旅游消费群体分众进行了分析,以旅游消费热点形成机制为基础提出了针对旅游消费群体分众形势下的旅游产品热点培育对策。研究发现,特殊形势对旅游业带来了巨大负面影响的同时,也提供了新的市场机遇,旅游业应充分重视,深挖这片蓝海。
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| 关 键 词： | 出境游 旅游消费热点 分众 |
Cultivation of Tourism Consumption Hotspots and Docking of Segmented Consumer Groups |
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| XU Xiaojun.Cultivation of Tourism Consumption Hotspots and Docking of Segmented Consumer Groups[J].Journal of Aayang Teachers College,2021(2):64-68. |
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| Authors: | XU Xiaojun |
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| Institution: | (Huaibei Vocational and Technical College, Huaibei 235000, China) |
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| Abstract: | This article analyzes the formation mechanism of tourism consumption hotspots, and analyzes the current tourism consumption groups in Chinese tourism industry. Based on the formation mechanism of tourism consumption hotspots, the article proposes strategies for cultivating tourism products’ hotspots under the Segmentation in Consumer Groups. The study found that while the special situation has brought a huge negative impact on the tourism industry, it has also provided new market opportunities. The tourism industry should pay more attention to this blue ocean. |
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| Keywords: | outbound tourism tourism consumption hotspots segmentation |
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