| 美国体育商务发展与我国体育商务机遇及对策研究 |
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| 引用本文： | 唐小英,王卫.美国体育商务发展与我国体育商务机遇及对策研究[J].成都体育学院学报,2003,29(6):20-23,38. |
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| 作者姓名： | 唐小英 王卫 |
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| 作者单位： | 1. 成都体育学院研究生部,四川,成都,610041
2. 河北经贸大学体育部,河北,石家庄,050091 |
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| 摘 要： | 通过收集、整理大量文献资料，对美国体育商务过去十年的高速发展进行分析和研究，从体育、政治、经济、文化等方面探讨美国体育商务发展的动因，对比分析我国体育商务发展状况，探讨我国体育商务发展机遇及对策，为我国体育商务发展提供理论支持。
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| 关 键 词： | 体育商务 发展动因 发展对策 技术手段 竞争效应 |
| 文章编号： | 1001-9154(2003)06-0020-05 |
The Opportunity for Our Sports Business and Its Development in USA |
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| Tang Xiaoying,et al.The Opportunity for Our Sports Business and Its Development in USA[J].Journal of Chengdu Physical Education Institute,2003,29(6):20-23,38. |
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| Authors: | Tang Xiaoying |
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| Institution: | Chengdu Institute of Physical Education Chengdu Sichuan 610041 |
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| Abstract: | By collecting and organizing large documents, the article made analysis on the past 10 years high-speed development of sports business and tendency in USA. From aspects of sport, politics, economy and culture, it made discussion on the impetus of sports business in USA in order to expound the opportunity and countermeasure of sports business development in our country in reference to our sports business. |
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| Keywords: | sports business impetus development countermeasure technical methods competitive activation |
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