| 金矿企业的市场环境分析 |
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| 引用本文： | 徐小华,吕杰.金矿企业的市场环境分析[J].潍坊教育学院学报,2010,23(2):12-14,24. |
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| 作者姓名： | 徐小华 吕杰 |
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| 作者单位： | 1. 中国人民解放军72241部队
2. 济南大学机械工程学院,山东,济南,250029 |
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| 摘 要： | 以国内某黄金公司为例,采用SWOT分析的方法,分析了该公司的优势和劣势,表明了其当前面临的主要挑战和机遇,最后根据SWOT分析的结果,提出了公司长远发展的改进建议。
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| 关 键 词： | 黄金 战略 SWOT分析 |
Business Environment Analysis of Gold Company |
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| Xu Xiaohua,Lv Jie.Business Environment Analysis of Gold Company[J].Journal of Weifang Educational College,2010,23(2):12-14,24. |
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| Authors: | Xu Xiaohua Lv Jie |
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| Institution: | Xu Xiaohua1,Lv Jie2 (1.PLA 72241 Troops,2.School of Mechanical Engineering,University of Ji\'nan,Ji\'nan Sh,ong 250029) |
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| Abstract: | Taking a domestic gold company as an example,this paper using SWOT analysis method analyzes the strengths and weaknesses of the gold company,analyzes its major opportunities and threats,and at last the paper propounds some improvement recommendations according to the SWOT analysis. |
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| Keywords: | gold strategy SWOT analysis |
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