| 浅谈竞争情报在企业危机管理中的应用 |
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| 引用本文： | 焦瑜净.浅谈竞争情报在企业危机管理中的应用[J].图书情报工作,2007,51(8):54-57. |
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| 作者姓名： | 焦瑜净 |
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| 作者单位： | 南京大学信息管理系,南京,210093 |
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| 摘 要： | 针对危机管理正日益成为企业必须面对和谨慎处理的重要问题，以及不甚完善的危机管理理论，使得企业在面对危机时处理不当而导致巨大损失这一状况，从情报的角度分析危机管理，将竞争情报的概念引入企业的危机管理系统中，以实例说明在企业危机管理中引入竞争情报方法的重要性和紧迫性，并将竞争情报方法技术应用于危机管理各个阶段，有效地协助企业管理危机。
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| 关 键 词： | 竞争情报 危机管 理危机预警 |
| 修稿时间： | 2006-11-15 |
Applications of Competitive Information in Enterprise Crisis Management |
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| Jiao Yujing.Applications of Competitive Information in Enterprise Crisis Management[J].Library and Information Service,2007,51(8):54-57. |
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| Authors: | Jiao Yujing |
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| Institution: | Department of Information Management, Nanjing University, Nanjing 210093 |
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| Abstract: | The crisis management is becoming an important issue that enterprises must face and deal with carefully. Without sound theories, enterprises will lose much under the improper actions when facing crisis. In order to help enterprises improving the crisis management, this paper analyzes the crisis management from the point of competitive information, and brings the theory of competitive information into the enterprise crisis management system, and applies the methods and technologies of competitive information to various stages of crisis management. At last, through an example, the paper illustrates the importance and urgency of making use of competitive information in crisis management. |
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| Keywords: | competitive information crisis management crisis forewarning |
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