| 消费异化的产生与危害 |
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| 引用本文： | 穆亚一.消费异化的产生与危害[J].安庆师范学院学报(社会科学版),2004,23(5):14-16,20. |
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| 作者姓名： | 穆亚一 |
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| 作者单位： | 公安边防部队,广州指挥学院,广东,广州,510663 |
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| 摘 要： | 当前消费异化广泛存在于消费领域。消费者为了夸耀其社会地位、财富或权力等目的去购买和使用物品。消费异化的产生，与市场经济的迅速发展及企业的市场营销策略、现代化大生产的劳动方式及消费主义价值观的盛行相关。消费异化现象有悖于传统文化，在一定程度上造成了人们对物质的极端尊崇和全社会的奢摩浪费之风，导致了人的价值取向的错位，具有极大的危害性。
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| 关 键 词： | 消费异化 消费主义文化 大众传媒 |
| 文章编号： | 1003-4730(2004)05-0014-04 |
On the Consumption Alienation |
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| MU Ya-yi.On the Consumption Alienation[J].Journal of Anqing Teachers College(Social Science Edition),2004,23(5):14-16,20. |
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| Authors: | MU Ya-yi |
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| Abstract: | Under the circumstances of the consumption culture being fashionable and even becoming the hegemonism discourse, the of consumption alienation has become more and more protruding and becomes a deep problem that distresses every country in the world. In order to let more people pay close attention to the problem ,this paper discusses the causes ,the essence and the harm of the consumption alination. |
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| Keywords: | the consumption alienation the culture of consumption the mass media |
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