| 高等体育院系体育健身娱乐业品牌延伸的对策研究 |
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| 引用本文： | 孔宁宁,程立锋,何荣.高等体育院系体育健身娱乐业品牌延伸的对策研究[J].河北体育学院学报,2012(2):24-26. |
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| 作者姓名： | 孔宁宁 程立锋 何荣 |
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| 作者单位： | 河北体育学院 |
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| 基金项目： | 河北省教育厅2009年人文社会科学研究指导计划项目(SZ090712) |
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| 摘 要： | 调查了解了河北省高等体育院系体育健身娱乐服务经营现状,分析了河北省高等体育院系对外体育健身娱乐服务品牌经营状况和特点,认为河北高等体育院系对外体育健身娱乐服务存在品牌延伸不够、产业链条短等问题,认为河北高等体育院系在对外提供体育健身娱乐服务过程中,应当积极开展体育场馆设施经营,建立体育健身俱乐部,逐步扩大其影响力,广泛开展体育技术培训,深入开发竞技表演市场,为驻地各单位提供体育服务。
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| 关 键 词： | 高等体育院系 体育健身娱乐业 品牌 延伸 |
The Countermeasures Study on the Brand Extension of Sport Fitness and Leisure Industry In Sports Colleges and Departments |
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| KONG Ning-ning,CHENG Li-feng,HE Rong.The Countermeasures Study on the Brand Extension of Sport Fitness and Leisure Industry In Sports Colleges and Departments[J].Journal of Hebei Institute of Physical Education,2012(2):24-26. |
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| Authors: | KONG Ning-ning CHENG Li-feng HE Rong |
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| Institution: | (Hebei Institute of Physical Education,Shijiazhuang 050041,China) |
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| Abstract: | Based on the investigation on the present management situation of the fitness and entertainment service in Hebei’s sports colleges and departments,this paper has analyzed the management situation and characteristics of Hebei sports colleges and universities’s fitness and entertainment service brand.It holds that there are many problems in Hebei sports fitness and entertainment service such as insufficient brand extension and short industrial chain.It thinks that,in the process of Hebei sports colleges and universities providing fitness and entertainment service,we should actively develop sports facilities management and establish sports fitness clubs to gradually expand their impact,conduct extensive sports technical training and further develop competitive performance market to provide sports service for each station unit. |
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| Keywords: | sports colleges and universities sport fitness and leisure industry brand extension |
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